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A holding company building the next wave of DTC

We Incubate & Scale
Innovative Ecom Brands

Caithness Group partners with founders to build, launch, and scale direct-to-consumer brands through world-class creative, media buying, retention, and conversion rate optimization.

What we do Our approach →
$100M+
Revenue Generated
7+
Brands Scaled
24/7
Creative Output
9-fig
DTC Expertise
What we do

End-to-end DTC,
under one roof.

We don't just consult. We operate. Every discipline required to scale a modern ecommerce brand lives inside Caithness Group.

Creative Strategy

Hooks, leads, and story-driven ads that stop the scroll. Data-informed briefs turning insight into winning video.

Media Buying

Meta, Google, TikTok. Six-figure daily spend managed with a relentless testing framework and ruthless attribution.

Retention & CRM

Email, SMS, and loyalty flows that turn first-time buyers into repeat customers and unlock true LTV.

Conversion Rate Optimization

Landing pages, PDPs, and advertorials engineered for conversion. Every pixel justified, every element tested.

Brand Incubation

From raw concept to product-market fit. We build new DTC brands in-house, from offer design to launch.

Growth Consulting

Advisory for founders scaling past $10M. Unit economics, team structure, creative systems, and media strategy.

Our approach

A proven playbook,
engineered for scale.

01

Research

Deep dive into the category, competitors, and the customer. We reverse-engineer what's already working and identify the gaps.

02

Build

Offer, creative system, landing pages, and infra. We stand up everything required to start testing at scale.

03

Scale

Ruthless creative iteration and media spend optimization. We turn early signal into seven and eight-figure monthly revenue.

04

Compound

Retention, CRO, and brand equity. Long-term compounding flywheels that keep CAC down and LTV up.

Building something
worth scaling?

We partner with a small number of founders each year. If you're building a category-defining DTC brand, we want to hear from you.

Get in touch